.2Performant, a Romanian modern technology and also affiliate marketing solutions provider, introduced on Monday, September 9, at the Bucharest Stock Exchange, that it plans to get the Profitshare associate systems in Romania and also Bulgaria from Conversion Advertising. Concurrently, Dante International, the owner of eMAG, will definitely come to be a shareholder in 2Performant.On September 6, 2Performant’s Board of Directors ended a preparatory agreement to acquire the Profitshare.ro as well as Profitshare.bg partner systems owned by Sale Advertising S.R.L. and Transformation Advertising And Marketing EOOD.
The contract summarizes the concepts of the deal and is actually not lawfully binding, conforming to the company press cited by Economedia.The procedure includes the move of the Profitshare company lines coming from Conversion Marketing S.R.L. and Conversion Advertising And Marketing EOOD (as homeowners) to 2Performant (as the customer). Dante International S.A.
(majority investor of Transformation Marketing S.R.L.) will definitely be part of your business transactions agreement as a surety.” Once the Profitshare purchase is accomplished, we are going to expand our present capability and also diversify our client collection in both Romania and Bulgaria. We still have a couple of significant measures to finish, but I am actually certain that the groups associated with the purchase on both sides will take care of to complete them successfully. Our team will certainly introduce our post-acquisition plans after settling the investment according to the last contract,” pointed out Dorin Boerescu, Chief Executive Officer and Founder of 2Performant System.The purchase rate is RON 4.3 million, and also will certainly be actually paid out 55% in cash money and also 45% in 2Performant reveals through a funding rise..” 2Performant is a younger as well as compelling company with market values that resonate along with our company.
Our experts anticipate that, after the deal is actually settled, the Profitshare service combined with 2Performant is going to provide greater market value to its customers,” claimed Tudor Manea, General Supervisor of Dante International SA.2Performant likewise notes that a number of actions stay to finish as well as settle the deal, including the prosperous completion of the due diligence review by 2Performant.Profitshare was actually launched in 2012 and also presently has a profile of 250 partner programs (featuring the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Image source: the business).